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How To Write A Killer Headline Without Killing Yourself

How To Write A Killer Headline Without Killing Yourself

One of the biggest challenges I face in my profession is finding the right headline. I know that without the right headline, my clients just won’t get a good click rate, and on average only 2 out of 10 people

admin April 30, 2016May 1, 2016 Uncategorized No Comments Read more

It’s Not All About You – Is Narcissistic Content Leaving Visitors Cold?

It’s Not All About You – Is Narcissistic Content Leaving Visitors Cold?

If you’ve ever run into a narcissist in your lifetime, you’ll  know it’s not the best experience. It’s a subject I had reason to look into not so long ago, but it got me thinking. Can narcissism be applied to digital

admin April 22, 2016April 22, 2016 Uncategorized No Comments Read more

The Circle Of Trust – Are You In Or Are You Out?

The Circle Of Trust – Are You In Or Are You Out?

If you’ve seen ‘Meet the Parents’ you’ll know all about the Circle of Trust. Here’s a reminder in case you need one. One thing you need to know about the Circle of Trust is that you can’t just enter, and my

admin January 6, 2016April 6, 2016 Uncategorized No Comments Read more

The Long & Short Of It – Does Long Copy Work Better?

When the web first started, it was a marvellous jumble of letters and links. It wasn’t pretty, it wasn’t always informative, but it was certainly wordy! Then our worlds were changed forever with 52k modems that allowed us to look

admin January 1, 2016January 3, 2016 Uncategorized No Comments Read more

5 Mistakes That Could Be Hurting Your Content

Content marketing strategies and tactics can change overnight, especially when a Google search algorithm change is released without little warning. The most successful content marketers are those who roll with these changes and adapt their content accordingly. There are many mistakes

admin November 5, 2014January 1, 2016 Copywriting Read more

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From the Blog

  • How To Write A Killer Headline Without Killing Yourself
  • It’s Not All About You – Is Narcissistic Content Leaving Visitors Cold?
  • The Circle Of Trust – Are You In Or Are You Out?
  • The Long & Short Of It – Does Long Copy Work Better?
  • 5 Mistakes That Could Be Hurting Your Content
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